Privacy

Data protection declaration
Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion
of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the
processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.
Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored
in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address,
amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to
our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Contact
Responsible person
Contact us at any time. The contact details of the person responsible for data processing can be found in our legal notice.
Proactive contact of the customer by e-mail
If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent
provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use.

Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you.
The data processing is for the purpose of making contact.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.

Customer account Orders
Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of
improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a
GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried
out with your consent up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your
order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent
the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract
with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service
providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every
case. The scope of data transmission is restricted to a minimum.

Cookies
Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their
computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a
characteristic character string which allows the browser to be clearly identified when the website is called up again.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical
settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each
individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved
may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this
website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

technically necessary cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to
make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change
and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser
to be recognised again after a page change.
The use of cookies or comparable technologies is carried out on the basis of Art. 25 para. 2 TTDSG. Processing is carried out on the basis
of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and
effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your
personal situation.

Analysis Advertising tracking
Use of the Google Analytics
Our website uses the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland;
“Google”).
The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website
activity and to provide other services to the website operator relating to website and internet use. In this process the following information,
inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are
using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address
transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser and tracking pixels which enable an analysis of your use of
the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and
stored there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available
at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/.Both Google and the US
government authorities have access to your data. Google may combine your data with other data, such as your search history, personal
accounts, usage data from other devices and any other information Google has about you.
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the
European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address
be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.
You can find more detailed information on the terms and conditions of use and data protection at
https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at
https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads conversion tracking
Our website uses the online marketing program "Google Ads", including conversion tracking (evaluation of user actions). Google conversion
tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity,
do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the
cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every
Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the
total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However,
they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available.The data transfer takes
place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which
can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/
Use of Google AdSense
Our website uses the AdSense function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
The data processing serves the purpose of renting out advertising space on the website and using these to address visitors to the website
with targeted, interest-related advertising.
This function displays personalised, interest-related adverts from the Google display network to visitors to the website. Google Analytics
uses cookies, which make it possible to analyse your use of the website.
The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. Your data may also be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. The data
transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal
data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/. Google
may also transmit this data to third parties if this is required by law or the third party is processing the data on behalf of Google. On no

account will Google associate your IP address with other Google data.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/technologies/ads/ and
https://www.google.de/policies/privacy/

Plug-ins
Use of the Google Tag Manager
Our website uses the Google Tag Manager from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If
you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4,
Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation. This application manages JavaScript tags and
HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based
design and optimisation of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does,
however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the
terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/use-policy.html

Use of social plug-ins
Our website uses social network plug-ins. The integration of social plug-ins and the data processing associated with this serves the purpose
of optimising the advertising for our products.
The integration of social plug-ins involves a connection between your computer and the servers of the service provider of the social network
which then instructs your web browser to display the plug-in on that web page, provided you have expressly consented to this. In this
process, both your IP address as well as the information on which web pages you have visited will be transmitted to the provider’s servers.
This happens regardless of whether you are registered with or logged into the social network. The information is transferred even if users
are not registered or logged in. Should you be connected simultaneously with one or more of your social network accounts, the collected
information may also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the appropriate
button), this information will also be assigned to your user account. You can therefore prevent this assignment by logging yourself out
before visiting our website and before activating the button for your social media accounts.
The use of cookies or comparable technologies is carried out with your consent on the basis of Art. 25 para. 1 p. 1 TTDSG in conjunction
with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a
GDPR. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the
withdrawal.
The following social networks are integrated in our website through social plug-ins. You can find more detailed information on the scope and
purpose of collection and use of the data and your associated rights and options for protecting your privacy in the provider’s privacy policy
via the link.
Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Facebook Ireland and we are jointly responsible for the collection of your data and the transfer of this data to Facebook when the service is
integrated. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the
respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to
this agreement, we are responsible in particular for the fulfilment of the information obligations in accordance with Art. 13, 14 GDPR, for
compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the
service, and for compliance with the obligations in accordance with Art. 33, 34 GDPR, insofar as a violation of the protection of personal
data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data
subject in accordance with articles 15-20 of the GDPR, for complying with the security requirements of article 32 of the GDPR with regard to
the security of the service, and for complying with the obligations of articles 33, 34 of the GDPR, insofar as a breach of personal data
protection concerns Facebook Ireland's obligations under the joint processing agreement.
Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no
adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard
contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-
topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/en/privacy-policy
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no
adequacy decision from the EU Commission is available.

Use of social plug-ins via “Shariff”
Our website uses social network plug-ins. We use data protection-compliant “Shariff” buttons to ensure that you retain control over your
data.No connection is made to the social network servers and no data submitted without your explicit consent. “Shariff” was developed by
specialists at the computer magazine c't. It enables more personal privacy in the network and replaces the usual social network "share"
buttons. You can find more information on the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-
Datenschutz-2467514.html.
When you click the buttons a pop-up window appears, allowing you to log on with the relevant provider using your data. It is only after you
actively login that a direct connection to the social network is set up. By logging in, you give your permission for the transfer of your data to
the respective social media provider. At this time, information such as your IP address and which websites you have visited is transmitted.
Should you be connected simultaneously with one or more of your social network accounts, the information collected is also assigned to
your corresponding profiles. Therefore, you can only prevent this assignment by logging yourself out before visiting our website and before
activating the button for your social media accounts. The social networks listed below are integrated with the “Shariff” function. You can find
more detailed information on the scope and purpose of collection and use of the data, your associated rights and options for protecting
your privacy in the provider’s privacy policy via the link.

Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no
adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard
contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at:
https://www.facebook.com/legal/EU_data_transfer_addendum.

Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no
adequacy decision from the EU Commission is available.The data transfer takes place, among other things, on the basis of standard
contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-
topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://policy.pinterest.com/en/privacy-policy
Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. For the USA, no
adequacy decision from the EU Commission is available.

Rights of persons affected and storage duration
Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with
the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have
agreed to further processing and use.

Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction,
deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to
processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed
legally.

Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for
reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the
processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal
claims.

last update: 01.12.2021